POSITION MKTG
VARIUS is geared to create a positioning appropriate to products of good design with constructive characteristics of high quality.
VARIUS is positioned in a market which can incorporate products from the characteristics of usability completely innovative, efficient in the competitiveness of the market to the advantage over that for the final user even for the same dealer.
VARIUS is a particular container of TSA to experiment new points of view and new ways of tackling the living.
VARIUS is that part of TSA capable of putting in a new report the furnishings, the first objective is the bathroom space. The products
VARIUS are designed to recognize and be able to change the ways of thinking and acting was only to get free of constraints cultural that flatten the daily actions of enjoyment of objects
The design of the products
VARIUS suggests their different and dynamic utilities adequate to new social behaviour, intimate, but especially hedonistic.
VARIUS is to be at the same time a praise to the nature and its perfection, from wood to stone, and/or technological materials that with the collaboration of selected companies, become products for complete small spaces otherwise empty, to melt the context, or to remain at the same time parties standalone.